A brief encounter with a beverage can see you hired or fired. $STUDY

A brief encounter with a beverage can see you hired or fired. 

This video is an exceprt from a documentary called How to make better decisions. It basically explores the oncept of priming, term which- susuinctly-  refers to an increased sensitivity to certain stimuli due to prior experience. Because priming it believed to occur outside of conscious awareness, it is different from memory that relies on the direct retrieval of information. Direct retrieval utilizes explicit memory, while priming relies on implicit memory. Research has also shown that the affects of priming can impact the decision-making process.

UPDATED POST:

Another interesting piece on priming and decision making

Those who handled the money, are more likely to keep on walking

Plase see the video to find out why.

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